Évidemment, nous savons que les créatrices et créateurs utilisent l'IA générative de diverses façons tout au long du processus de création. Nous ne leur demanderons pas d'indiquer s'ils ont utilisé l'IA générative pour des questions de productivité, par exemple pour générer des scripts, des idées de contenus ou des sous-titres automatiques. Nous ne leur demanderons pas non plus de fournir cette information si les éléments multimédias synthétiques sont irréalistes et/ou si les changements apportés sont sans conséquence. Voici des exemples :
- Contenus manifestement irréalistes, comme une animation ou une personne chevauchant une licorne dans un monde fantastique
- Ajustement des couleurs ou filtres d'éclairage
- Effets spéciaux, comme un flou d'arrière-plan ou des effets rétro
- Filtres de beauté ou autres améliorations visuelles
Vous trouverez une liste d'exemples dans notre
Centre d'aide. Pour la plupart des vidéos, un libellé apparaîtra dans la description détaillée, mais pour les vidéos qui abordent des sujets plus sensibles (par exemple la santé, les actualités, les élections ou la finance), nous afficherons un libellé plus visible sur la vidéo dans la fenêtre du lecteur.
Exemple de libellé sur le lecteur vidéo :
Exemple de libellé dans la description détaillée :
Dans les semaines à venir, les libellés seront déployés sur toutes les plates-formes et tous les formats de YouTube, en commençant par l'application YouTube sur votre téléphone, et bientôt sur ordinateur et téléviseur. Nous souhaitons donner à notre communauté le temps de s'adapter aux nouveaux processus et fonctionnalités, mais à l'avenir, nous envisagerons d'appliquer des mesures coercitives aux créatrices et créateurs qui choisissent systématiquement de ne pas indiquer cette information. Dans certains cas, YouTube pourra ajouter un libellé même si le créateur n'a pas fourni l'information, en particulier si le contenu modifié ou synthétique peut prêter à confusion ou induire les personnes en erreur.
De plus, nous continuons à collaborer avec l'ensemble du secteur afin de renforcer la transparence dans le domaine des contenus numériques. Cela inclut notre travail en tant que
membre directeur de la C2PA (Coalition for Content Provenance and Authenticity).
Les créatrices et créateurs sont au cœur de YouTube, et ils continueront à jouer un rôle extrêmement important en aidant leur audience à comprendre et à adopter le monde de l'IA générative, mais aussi à s'y adapter. Cette technologie ne cessera pas d'évoluer, et YouTube s'efforcera toujours d'apprendre et de s'améliorer. Nous espérons que cette transparence accrue nous aidera tous à mieux apprécier les façons dont l'IA contribue à renforcer la créativité humaine.
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