Dites-le en chantant (
Telecom Egypt,
Qatar Airways,
Orange Egypt,
Burger King)
Sans limite de temps, des marques comme
Telecom Egypt et
Qatar Airways rendent un hommage aux célébrations culturelles avec des performances musicales en format long et informent les téléspectateurs sur la marque et ses offres.
Burger King, quant à lui, transforme les attributs de ses produits en une mélodie entraînante.
Authentic Rules (
Peacock,
Netflix,
HBO Max/The Last of Us)
Les films de
Peacock et de
Netflix utilisent des accroches de dialogue simples et des accessoires amusants pour susciter de manière très créative des réactions authentiques dans des situations de tous les jours- reflétant ainsi la culture de YouTube et l'efficacité de ses formats. En ce qui concerne les bandes-annonces,
The Last of Us s'appuie sur sa communauté en proposant un format long attirant les fans par le biais du jeu.
Approche intergénérationnelle (
Bulgari,
Peacock)
Ces spots mettent en scène des célébrités de différentes générations, qui dégagent une alchimie unique à l'écran et créent un nouvel attrait pour la marque auprès de plusieurs groupes démographiques à la fois. Ce sont d'excellents exemples de la manière dont on peut créer pour toutes les générations.
L'engagement commence par l'émotion (
HBO Max,
Bulgari et
Qatar Airways)
L'élément émotionnel accroche immédiatement les gens - par exemple, les travaux de
HBO Max,
Bulgari et
Qatar Airways présentent une combinaison éclectique de couleurs vibrantes, audacieuses et exubérantes, cinématographiques et inquiétantes, ludiques et charmantes, et transmettent instantanément le sentiment de la marque qui se cache derrière le travail.
Vous trouverez ci-dessous le palmarès complet du YouTube Cannes Ads Leaderboard.
- Netflix (Etats-Unis) - Wednesday Releases Thing In New York
- Telecom Egypt (Égypte) - WE Summer Campaign 2022 - Akram Hosny
- Apple (Etats-Unis) - Introducing iPhone 14 Pro | Apple
- Max (Etats-Unis) - The Last of Us | Official Trailer
- Qatar Airways (Qatar) - C.H.A.M.P.I.O.N.S – Qatar Airways official FIFA World Cup song featuring DJ Rodge and Cheb Khaled
- Samsung (Corée du sud) - Galaxy S23 Ultra: Official Introduction Film
- Orange Egypt (Egypte) - Orange Egypt World Cup 2022 campaign – Crazy about Football
- Bulgari (Italie) - Bulgari Unexpected Wonders - a movie by Paolo Sorrentino
- Peacock (Etats-Unis) - Kevin Hart can't stop attacking 'old' celebrities #shorts
- BURGER KING (Etats-Unis) - Whopper Whopper (Extended)
Méthodologie: Le YouTube Cannes Ads Leaderboard est composé des 10 vidéos publicitaires les plus populaires au niveau mondial, entre juin 2022 et mai 2023. Le classement est déterminé en fonction de facteurs tels que le nombre de vues organiques et payantes, le temps de visionnage et la rétention d’audience.
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