Pour des millions de créateurs de contenu YouTube, faire des vidéos n'est pas qu'une activité créative, c'est une source de revenus. Nous avons mis sur pied le
Programme Partenaire YouTube (PPY) en 2007. Aujourd'hui, plus de créateurs que jamais gagnent leur vie grâce à YouTube. Cependant, la croissance des revenus générés par les créateurs est accompagnée d'une augmentation des cas d'abus qui entraînent des conséquences négatives à l'endroit d'un certain nombre de créateurs et de marques qui essaient de tisser des liens avec leur audience sur YouTube. Les créateurs eux-mêmes s'en sont rendu compte. Dans le but d'aider à protéger la source de revenus des créateurs, nous avons récemment mis en place une procédure qui simplifie pour tous le
signalement d'une usurpation d'identité d'une chaîne. Ce changement nous a permis de mettre un terme aux activités de centaines de milliers de chaînes qui ne respectaient pas nos règles. Nous mettons en œuvre aujourd'hui une mesure supplémentaire visant à renforcer encore davantage la protection des créateurs, soit la révision du seuil d'admissibilité quant à la participation au Programme Partenaire YouTube.
À compter d'aujourd'hui, nous ne diffuserons plus d'annonces dans les vidéos PPY tant et aussi longtemps que la chaîne demeurera sous la barre des 10 000
vues totales. Ce nouveau seuil constitue un bon indice pour nous permettre d'évaluer la validité d'une chaîne et de confirmer si celle-ci respecte notre
règlement de la communauté et nos
consignes relatives aux annonceurs, et ce, avant qu'elle commence à générer des revenus. Le nouveau seuil permettra aussi de renforcer les partenariats entre YouTube et les créateurs qui entretiennent des liens étroits avec leur audience. En fixant le seuil à 10 000 vues, nous nous assurons également de minimiser les conséquences à l'égard de nos aspirants créateurs. Bien entendu, les revenus générés par des chaînes qui comptaient moins de 10 000 vues avant la révision du seuil ne seront pas touchés.
D'ici quelques semaines, nous mettrons aussi en place un nouveau processus de vérification à l'intention des créateurs qui souhaitent
participer au Programme Partenaire YouTube. Une fois que la chaîne d'un créateur atteint 10 000
vues totales, nous vérifierons si ses activités respectent nos règles. Si tout semble en ordre, nous permettrons à la chaîne de participer au PPY et commencerons à diffuser des annonces dans leur contenu. Cet ensemble de nouvelles mesures aidera à garantir que seuls les créateurs qui respectent les règles puissent toucher des revenus.
Vous êtes créateur et venez tout juste de fonder votre chaîne ? Consultez notre YouTube
Creator Academy pour obtenir des conseils sur la
création de contenus de qualité et le
développement de votre audience et faire en sorte que votre chaîne atteigne et dépasse le cap des 10 000 vues. Une fois que vous aurez envoyé votre demande de participation au Programme Partenaire YouTube, vous pourrez suivre son avancement dans l'onglet "Chaîne" de Creator Studio, sous "Monétisation". Nous souhaitons donner une chance à tous les créateurs YouTube, des plus modestes aux plus grands. Ce nouveau processus de demande de participation nous permettra d'assurer la croissance continue des revenus des créateurs et de garantir que ces revenus profitent aux bonnes personnes.
Ariel Bardin, vice-président de la gestion des produits
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